Which Tribe do you belong to?
Although Tribe is mostly written about war veterans and the process of coming home from war, it holds some profound lessons for all of us and how we cope with the modern world. The central argument is...
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5 Ways Brand Stories Connect
We all understand the impact of stories in our lives, and increasingly businesses are taking storytelling more seriously as a skill to develop and nurture (I’ve recently run a Storytelling training...
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Understanding Muslim Beauty: The endless growing opportunity
What is the real opportunity for Muslim beauty? Let’s start with the numbers, which are truly impressive, before sharing some research on what Muslim women want from beauty and the relationship...
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Is Anger the Emotion of the 21st Century?
“Anger makes dull men witty, but it keeps them poor” – Elizabeth I Why is there so much anger in the world today? Anger has been cited as playing a part in the often strange and surprising politics of...
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From Morning Lift To Nighttime Gift: Jakarta beauty routines
Two years ago, TapestryWorks collaborated with ABN Impact Indonesia to explore beauty goals among Indonesian women, and exactly two years’ later we went back to their Jakarta Beauty insight community...
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Morning Lift or Nighttime Gift: Indonesian Beauty Advertising
Earlier this year, TapestryWorks collaborated with ABN Impact in Jakarta, to uncover the emotional journey of women’s beauty routines (read more here). As part of this work and client event, we also...
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The Story of Thai Beauty
In a recent cross-cultural survey, TapestryWorks talked to more than 1,200 women across four countries and, in this article, we focus on Thai women and their feelings about beauty. Thailand was one of...
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Visualising Emotions: Measuring motivations simply, quickly and intuitively
Measuring human motivations and emotions is difficult. Three reasons for this are that Verbal questions tend to rationalize responses Emotional language terms can be very difficult to translate...
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What can brands learn from post-truth politics?
In Post Truth, Matthew d’Ancona lays out the ways in which modern politics, and life, show the increasing importance of emotional resonance over the inconvenient details of facts and realities. After...
View ArticleWhy Culture Sense for Brands?
“People have become so fixated on numbers that they can’t see anything outside of it” (Tricia Wang) TapestryWorks believe that understanding human behaviour is ultimately about understanding meaning....
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